The Wee Review and Short Com, two of the top independent voices at the Edinburgh Festival Fringe are combining their knowledge and expertise to create a new exciting print publication, The Wee Short.
Filled with interviews, previews, cartoons and other Fringe features, the freesheet will be distributed around Fringe venues and Edinburgh businesses in a print run of 10,000 in the form of a 24 page A5 magazine. The aim of the magazine is to be a trusty companion and guide to Fringe visitors and equally residents of Scotland’s central belt, as well as being an entertaining read. Over the years, there has been a notable decline in coverage from daily national newspapers, this despite the Fringe enjoying record breaking attendances in 2017. So there has never been a more important time for someone to step up and be a guiding light at the Fringe.
About the publications
The Wee Review is Scotland’s year round online art and culture magazine, established in 2008. It has grown to be one of the most prolific Fringe review sites, with nearly 500 reviews across the Edinburgh Festivals in 2017, and around 100,000 visits. It aims to champion the new, the different and the under-rated, and covers all sections of the Fringe brochure. Alternative Fringe magazine Fringepig said The Wee Review produced “far better Fringe media than corporate entities” and rated it more highly than the Independent, the Scotsman and the Telegraph. It was also awarded Best Online Publication at the 2017 Theatre and Technology Awards.
Short Com is an online features and reviews magazine, focusing on comedy and film at major UK festivals. In its initial incarnation, Short Com was one of the leading short comedy film festivals in the UK, but with its reputation for understanding and appreciating good comedy in the industry, professional comics encouraged us to start covering the Fringe as a reviewing platform back in 2013. Short Com had screened in major cities such as London, Manchester, Bristol, Edinburgh and Glasgow, where it was part of the Glasgow Short Film Festival, with its programme presented by Josie Long and Scottish comedy legend Greg Hemphill. During the Edinburgh Fringe Festival, the site receives over 100,000 international visits. Short Com has a unique approach to reviewing at the Fringe, by only publishing reviews of acts deemed worthy of recommendation. Short Com has close links to mental health charities and a good relationship to many professional acts.
Naturally our target audience are those visiting the Edinburgh Fringe, seeking recommendations and information regarding shows and also where to eat and seek respite. With over 3,398 shows recorded over 300 venues last year, customers are likely to view several publications rather than being loyal to one, so it is almost without question that visitors will look at several publications for recommendations. With the magazine also being A5 in size, it is perfectly transportable for consumers to carry and hold on to in their time at the Festival.
With the magazine being produced for the purpose of being a friendly guide for Fringe goers and not for profit our advertising rates are very competitive.
Back Page £600
Full Page £500
Half Page £260
Quarter Page £140
Online Advertising Spots
Email Chris at firstname.lastname@example.org for further details.